E-commerce Sales Optimization
E-commerce Sales Optimization
Overview
In my role as an E-commerce Specialist for a global automotive parts distributor serving customers in 94 countries, I drove B2B and B2C marketing to expand market share on European platforms (Amazon, eBay, AutoDoc SE). I spearheaded data-driven sales strategies and utilized advanced SEO techniques to improve product ranking and visibility, specifically optimizing 'Generic Search Keywords' and 'OEM Numbers' to ensure the product catalog outperformed competitors. My responsibilities spanned the entire online sales lifecycle, from inventory listing and real-time synchronization to order fulfillment. I also analyzed sales data to optimize pricing and managed high-ROI sponsored ad campaigns to accelerate sales growth across key markets.
Global Reach: 94 Countries
Optimized 10k+ SKUs
Boosted EU Market Reach
High-ROI Ad Campaigns
Challenge & Solution
The Challenge
Managing a vast product catalog across multiple European marketplaces required optimizing thousands of SKUs for visibility while maintaining competitive pricing and inventory synchronization.
The Solution
Implemented advanced SEO strategies including Generic Search Keywords and OEM Numbers optimization. Created data-driven sales strategies and managed high-ROI sponsored ad campaigns across Amazon, eBay, and AutoDoc.
Key Features
B2C Marketing Strategy
Created and executed targeted marketing strategies to drive revenue growth on major European e-commerce marketplaces.
Advanced SEO Optimization
Enriched product search terms including 'Generic Search Keywords' and 'OEM Numbers' to maximize organic visibility against competitors.
SKU & Inventory Operations
Managed seamless synchronization of inventory, pricing, and content for thousands of SKUs across retail and digital channels.
PPC & Sponsored Ads
Leveraged sponsored advertising campaigns on Amazon and eBay to increase product exposure and accelerate sales velocity.